We are a business, marketing and communication accelerator

Along my 35-year-career managing firms I studied the economic sector’s evolution while working for important firms, not only from the marketing and advertising perspective, but also from the advertiser’s
side. Therefore, I have met many top professionals on each area and discipline.

In 2019 I decided to start up my own project: Unusual Business, a business, marketing and communication accelerator that boosts client results by identifying product, services and leverage opportunities for a positive change.

My mission is to help to build brands launching relevant products that connect with today’s consumer. My experience and skills allow me to face any project as a bespoke strategic solution, with the best creative approach ad hoc to the requirements, needs and expected results.

Félix Muñoz Blanco

Félix Muñoz Blanco has more than 30 years of extensive experience in the world of Marketing and Advertising.

He has led major projects for national and international brands, including McDonald’s, El Corte Inglés, Hipercor, Absolut Vodka, Apple, Grupo Osborne, Chevrolet, Larios, Repsol, Indasec, Ecoembes, and Winston. He was also the head of the Euro campaign in Spain (Los García) and campaigns of the Spanish Directorate General of Traffic.

Over his career, he has held top management positions, such as Managing Director and board member of Grupo TBWA España, and has also been Marketing and Communications CEO (Spain and Italy) and board member of Vitaldent.

He has a proven professional career in producing results for his clients and in building solid brands with purpose and values.

All of this is based on a strategic vision for developing differentiating and important approaches based on a thorough knowledge of the evolution of society, brands and consumer habits.

He is an active promotor of marketing and advertising activity and was Vice-chairman of the Spanish Association of Advertising Communication Agencies from 2008 to 2015.

He is an active business angel and founder partner of PADEINVEST. And he is also a Lecturer at ESIC Business School and Instituto de Emprendimiento Avanzado.

Some quotes of clients and partners that I’ve worked with

“Félix es un gran profesional que tiene como dotes principales una visión muy clara y global del negocio, de las prioridades y un gran enfoque en organización de equipos. Ha sido la persona clave en la relación de trabajo entre McDonald’s y TBWA durante más de 10 años para entender la evolución de las necesidades y adaptarse a ellas proponiendo soluciones a medida para reforzar el partnership entre las dos empresas.”

Alexandre Simon

Chief Marketing Officer, Burger King France

“En el proceso de recuperación de la reputación y el negocio de Vitaldent, Félix fue un elemento clave. Su capacidad para orientar la comunicación, definir las prioridades e impulsar el proceso constituye un ejemplo. Encantado de haber podido aprender con él.”

Arturo Pinedo

Socio Director General España y Portugal, LLYC

“My experience with Felix has been outstanding. His understanding of the whole marketing value chain together with his open-minded approach and warm personal skills has allowed me to become one of the largest and most recognized firms in the Spanish market in a short period of time and within budget. I strongly recommend Felix for his deep knowledge and leadership style.”

José Castellano

Deputy CEO, Head of international Business Development, IM Global Partner

“He realizado proyectos colaborativos con Félix, en diferentes escenarios. Los mas importantes relacionado con proyectos de clientes multinacionales. Siempre se ha destacado, por sus importantes conocimientos en las marcas, la gran capacidad estratégica, el poder de liderar equipos para sacar adelante ideas disruptivas, su compromiso con el trabajo sin horarios ni disculpas. Además de los aspectos estrictamente profesionales, hay algo en él determinante: su gran calidad humana. Fantástico como profesional, pero aún mas como persona.”

Rafael de Nicolás Gómez

Presidente Ejecutivo, TBWA Colombia

“As a manager, Félix is able to transform the chaotic workflow of a big ad agency into a Swiss watch engine. He has great skills to help the team focusing on the objectives and work together with better efficiency. In the relationship with clients, beyond his Manager role, he is great at understanding their business and give them vision and consultancy”

Ugo Ceria

Head of Creative shop, Facebook and Instagram

“Tuve la suerte de colaborar con Félix en un proyecto de enorme sensibilidad. Desde el primer momento antepuso la visión y la estrategia a intereses en el corto plazo y supo aunar algo que sigue siendo el principal Talón de Aquiles de los directivos de este país, integrar en una sola la perspectiva de negocio, de marketing, de comunicación y de asuntos públicos. Félix es capaz de aunar números y letras, resultados y propósito de una forma nada habitual. Además, hace muy agradable el trabajo y es un directivo justo y valiente.”

Carmen Muñoz Jodar

Public Affairs Senior Director, LLYC

Experiences

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